Apartments overlooking the Lagoa Rodrigo de Freitas with mountains behind, Rio de Janeiro
Rio de Janeiro · Sell with Art de Vivre

Sell your apartment in Lagoa.

Front-row on the lagoon, mountains on three sides, and a view that can't be built out. A Lagoa sale is a view sale — and views hold their price.

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Selling in Lagoa

Sell your apartment in Lagoa.

Lagoa is the ring of buildings around the Lagoa Rodrigo de Freitas — the saltwater lagoon between Ipanema and the forest, with the Christ statue on one side and the Dois Irmãos on the other. The apartments that face the water own something no new development can manufacture: an open, protected outlook over the lagoon and the mountains, with the rowing lanes and the running track below. That view is the asset, and it's why Lagoa holds its value through softer markets.

Selling here is largely about the view line and the floor. A high, front apartment with the full sweep of the water is a scarce thing that the right buyer waits for; a lower or side-angled unit is a calmer, family-driven sale. Both have buyers — Lagoa is prized by cariocas who want green, quiet and space a few minutes from Ipanema — but they price and sell quite differently, and pricing to the specific outlook is the whole game.

Apartments overlooking the Lagoa Rodrigo de Freitas with mountains behind, Rio de Janeiro
Same day Estimation read by the broker himself
12-month Comparables CRECI-verified, real closings
No upfront fee To list commission on the sale, negotiable
EN · PT · FR · IT We work in phone and closing table
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You're selling the view — price it to the floor.

In Lagoa the outlook is most of the value, and it changes floor by floor. A high, unobstructed front position over the water is a different apartment — and a different price — from one where the lagoon is a sliver between buildings. We value against the closings that share your view tier, verified over the last twelve months, and we're specific about what the outlook is genuinely worth rather than rounding up a whole building to its best unit.

Presentation matters more here than most owners expect, because the view has to be captured properly to sell. We coordinate photography that shoots the outlook at the right time of day, and we take the apartment to the buyers we know are specifically looking for a lagoon view before it goes wide.

Apartments overlooking the Lagoa Rodrigo de Freitas with mountains behind, Rio de Janeiro
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Discreet, and handled end to end.

Lagoa's best apartments often change hands quietly. We can take yours to a shortlist first, which protects the price and keeps a private sale private. Whether the campaign is quiet or open, we run the whole file — pricing, presentation, the lawyer, the notary, the ITBI, the capital-gains filing, and repatriating proceeds for owners abroad — as one job with one point of contact.

If you're not sure whether to sell now or hold, the Calculateur de rentabilité and a straight conversation with Charlie will get you to a clear answer without any pressure to list.

Apartments overlooking the Lagoa Rodrigo de Freitas with mountains behind, Rio de Janeiro
Three ways to list

Sell it, rent it, or both.

What a mandate includes →
Annonce de vente

Marché ouvert ou hors marché

Priced against comps we can show you, photographed and presented to our buyers — quietly to a shortlist, or openly across the portals. Your call which.

Start a valuation →
Serviced rental

Earn while it's listed

If the numbers say your apartment earns more furnished than it costs to hold, we can run it as a serviced short-stay — fully managed — while the sale campaign runs. Live nightly rates sit on the rentals, never quoted blind.

How management works →
Double approche

Both, in parallel

List for sale and let it by the night at the same time, so the apartment carries itself until the right offer lands. One mandate, one point of contact.

The mandate, explained →
Bon à savoir

Questions sellers ask.

Do lagoon-view apartments hold their value?

The open outlook over the Lagoa can't be built out, and that scarcity is why front, high-floor apartments here tend to hold their price through softer markets. What your specific apartment is worth still turns on the floor and the exact view line.

How do you price a Lagoa apartment?

To the view tier and the floor, not the whole building. A high front position over the water and a lower side-angled unit are genuinely different markets. We value against verified closings that share your outlook over the last twelve months, and show you them.

Can you sell my Lagoa apartment discreetly?

Yes. Lagoa's best units often sell quietly, so we can take yours to a shortlist of buyers we know are looking for a lagoon view before any open listing — protecting the price and your privacy, and widening only if needed.

I'm overseas — can you handle the whole sale?

Yes. A Brazilian power of attorney lets us and your lawyer complete the deed, the ITBI and the notary for you, and we coordinate moving the proceeds out at the official rate if the money came in properly when you bought. You sign once, from where you are.

Owners' library

Before you list.

Lagoa neighbourhood guide →
How to sell as a foreign owner Capital-gains tax on the sale What a sales mandate includes Sell in Ipanema Sell in Leblon Sell in Copacabana Sell in Jardim Botânico Sell in São Conrado
Sans frais, sans engagement

What is your Lagoa apartment worth today?

Send the building and the unit and Charlie reads it himself — the same day — with a recommended price band, the comparable sales nearby, and the honest strategy for your asset. In English, Português, Français or Italiano.

Demander une estimation → WhatsApp Charlie →